Lynette Haro, Creative Strategist

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Lynette Haro

CREATIVE STRATEGIST

Optimizing visual experiences for people.

Inspired by the universal language, imagery — I am passionate about optimizing visual experiences for people around the world through both, intuition and data-informed strategy via my diverse background in marketing, art, and psychology.

Supporting products which drive global conversations, and strive to uplift & connect people through mass-media storytelling. Being a Latina (first-generation Mexican-American), I also bring valuable perspective in advocating for underestimated audiences, and highlighting opportunities for much-needed diversity, equity, and inclusion in media.

Currently a Producer at Prime Video & Amazon Studios, with recent work experience in Design Production & Localization at Apple, as well as Creative Strategy & Innovation at Netflix and Netgear.

Outside of work, I enjoy painting portraits digitally or with oils and acrylics for fun!

Design

Production

Product

Innovation

Visual Merchandising

Digital

Marketing

SITE UNDER CONSTRUCTION

Design Production

Project Management | Static Artwork & Logos | Localization Design

Artwork Production

& Localization

Info available upon resumé request.

Photos: Apple TV

Visual Merchandising

Asset Optimization | Curation

Asset Optimization

Curated supplementary title artwork collections for Producers to lean into
- Sourced in-stream imagery (from video), flexible in use for multiple device asset types, despite challenging asset type-specific limitations

Photos: Netflix

GIFs: Meural for Netgear

Content Curation

Curated looping artwork collections for Netgear's digital frame subscription program, Meural
Licensed optimal vertical/horizontal artwork assets from global brand partners, including notable photographers and painters

Product Innovation

Market Research | Creative Strategy | Production Tools & Workflows

Creative Strategy & Personalization

Anchored the Product Creative Strategy org with foundational research analysis approaches, and proven hypotheses for artwork optimization
Led research initiatives which analyzed high- and low-performing key art patterns/trends across tv/film genres for 200+ million global subscribers.
- Insight has significantly informed and improved Producers' artwork personalization and curation strategies

Photos: Netflix Tech Blog

Production Tool & Workflow Optimization

Supported the launch of Essential Suite, a workflow for Producers to source supplementary art from via automation
- Contributed to the AI automation program's Machine Learning training by helping define technical and creative taxonomy, and by providing QC feedback to optimize algorithms' performance around cropping, contrast, safety zones, logo placement, character expressions, maturity issues, etc.

Digital Marketing

Branding | Content Planning | Campaigning

Editorial

Social Media