Lynette Haro
CREATIVE PRODUCER & STRATEGIST
Optimizing visual experiences for people.
Creative Production leader with multi-role experience from media giants: Apple, Amazon, and Netflix. I optimize visual storytelling and drive global audience engagement across genre content through a blend of intuition and data-driven strategy. Having strong creative vision and operational efficiency, I lead artwork production for top global TV/film campaigns with close attention to detail and big-picture perspective.
Although my experience spans across very niche areas, as shown below — I do not limit myself to these and continue to search for opportunities where I can support global storytelling in general. As a first-generation Mexican-American, I'm familiar with missed marketing for underestimated audiences so I'm passionate about connecting people around the world with authentic, meaningful media.
Currently a freelance Producer at Apple TV+ but open to other freelance opportunities as well.
Also, outside of work — I paint portraits for fun!
Design
Production
Product
Innovation
Visual Merchandising
Digital
Marketing
Design Production
Key Art | Localization Adaptation | Project Management
Artwork Production
& Localization
Manages TV/Film artwork production and versioning. Collaborates with stakeholders such a Creative Execs, Linguists, Business leads, etc. to adapt artwork appropriately for global market needs/nuances across different languages and territories.
Visual Merchandising
Asset Optimization | Curation
Asset Optimization
Curated artwork collections for Netflix Originals' on-platform marketing needs. Image selections were carefully picked out and optimized for different target audience groups.
Photos: Netflix
GIFs: Meural for Netgear
Content Curation
Product Innovation
Market Research | Creative Strategy | Production Tools & Workflows
Creative Strategy & Personalization
Led artwork research initiatives at Netflix, which looked at variables in art that performed high/low for different genre content across audience groups of the 200+ million global subscribers. Insight has significantly informed Producers on creative decision-making, which ultimately improves marketing strategy and personalization.
Photos: Netflix Tech Blog
Photos: Netflix Tech Blog
Production Tool & Workflow Optimization
Collaborated with Creative Production and Data Science & Engineering teams at Netflix, to spearhead new production workflows and tooling.
Supported the launch of Essential Suite, a Creative Automation workflow solution for Producers to source artwork assets from. Supported AI Machine Learning by helping define a creative/technical taxonomy and in providing algorithms with creative feedback (regarding logo color/orientation, image cropping, aesthetic character expressions, image busyness, contrast, subject maturity, etc.). While manual storytelling is valued most, this tool can be leveraged for supplementary assets convenient for last-minute production needs.
Digital Marketing
Branding | Content Planning | Campaigning
Editorial
Social Media
